The HoochBox is all about traditions that revolve around relaxation, fun, and family recreation. The HoochBox is a symbol of time spent without cares except who is going to catch a bigger fish than last year, why does Paul Jr. seem to be the only one to bring home deer in the last 8 gazoollion years, and, Papa, "Does that really happen if you don't put the leeches away?" The HoochBox brings back memories of the fantastic times at the lake. Maybe great grandpa didn't make it last year, but he can relive the fun when the 'Box' gets brought to the table.